Наредни састанак Семинара биће одржан у уторак, 28. јуна 2016. у сали 301ф Математичког института САНУ са почетком у 14:15 часова.
Предавач: Вањица Ратковић-Живановић, Радио Телевизија Србије
Наслов предавања: E-BUSINESS TECHNOLOGIES FOR XRM: EXPLORING THE READINESS OF PUBLIC BROADCASTERS
Апстракт: This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities.