Наредни састанак Семинара биће одржан у уторак, 12. јуна 2018. у сали 301ф Математичког института САНУ са почетком у 14:15 часова.
Предавач: Стеван Миловановић, Факултет организационих наука
Наслов предавања: USING SOCIAL NETWORK ANALYSIS TO IDENTIFY USER PREFERENCES FOR CULTURAL EVENTS
Апстракт:The subject of this paper is social network analysis and its possible application in the field of culture. The main goal is to investigate the potentials of social network analysis for detecting user profiles and preferences regarding the certain types of cultural events. Data was collected through a mobile application and a survey. The results were analyzed using Ucinet and Vosviewer tools. The results reveal three clusters of events, as well as the most influential users and their preferences towards certain types of cultural events. The obtained results can be used to define future marketing activities, such as customization of offers regarding the identified users’ preferences.